http://franchiseesforum.com/topic/396/t/IT-S-THE-LOCATION-STUPID-.html en-us Copyright 2006, Kickapps feeds@kickapps.com (FeedMaster) webmaster@kickapps.com (WebMaster) Tue, 10 Jun 2008 16:01:13 GMT Tue, 01 Jun 2010 12:38:12 GMT Kickapps Feeds 1.0 http://blogs.law.harvard.edu/tech/rss 60 {pics-1.1 "http://www.icra.org/ratingsv02.html" l gen true for "http://kickapps.com" r (nz 1 vz 1 lz 1 oz 1 cz 1 ) "http://www.rsac.org/ratingsv01.html" l gen true for "http://kickapps.com" r (n 0 s 0 v 0 l 0 )) Search Domain q http://kickapps.com/search/direct/ http://franchiseesforum.com/reply/10/t/IT-S-THE-LOCATION-STUPID-.html#reply-10 feeds@kickapps.com (stevanz) http://franchiseesforum.com/sreply/10 Tue, 01 Jun 2010 12:38:12 PST http://franchiseesforum.com/topic/396/t/IT-S-THE-LOCATION-STUPID-.html
Don't simply rely on what the franchisor tells you. The fact that a location "feels right" is really not a reason to commit to a lease.

Location-selection should be a disciplined exercise that takes into account the "Key Location Criteria" that the franchisor has determined are critical to success. The criteria will probably be weighted. If the franchisor has multiple units operating, this should be an integral part of his toolkit.
However, its mere existence does not necessarily mean that it's any good!

The first thing that you should ask for is to see the Checklist so that you can determine whether one exists.
If it does, you should determine whether your location has been selected using information that is relevant to the items on the checklist.

Now go and look at other locations that the franchisor has... ]]> feeds@kickapps.com (Micmarcmm) http://franchiseesforum.com/topic/396 Tue, 10 Jun 2008 16:01:13 PST